#20 Teach AI your content through someone it already trusts
The invisible strategy behind pairing your content with your reader’s brand in a single prompt, and why it might work.
The article that caught fire
Two weeks ago, I published an article that doubled my usual traffic. The “King’s Article,” as a friend jokingly called it.
Honestly, I think it worked better because it struck a nerve. A lot of marketers are starting to feel the pressure. AI search is clearly coming, like a train that’s still two stops away but somehow already throwing off sparks. And let’s be honest: no one knows what to do exactly, except someone on LinkedIn with “ex-something-impressive” in their bio. (All respect to the ex-something, just having a bit of fun.)
That article didn’t try to solve the whole thing. It just asked two simple questions:
How does AI search actually work? And how might it change the way we do SEO?
Turns out, that was enough. The response was clear: people want less theory, more clarity, and above all, something to try.
Encouraged by the response, here’s the next piece. Part of an ongoing series where I’m sharing practical ideas you can try, tweak, and build on.
Takeaways
If you're the type who scrolls straight to the bottom (no judgment—I do it too), here’s the good stuff in five bullets or less:
AI models don’t just search, they remember patterns.
When users share your article with a smart prompt, the model starts to associate your content with certain tasks or topics.A “Share with AI” button can boost visibility.
Instead of sharing to social, let readers send your article directly to ChatGPT, Claude, or Perplexity—with a prompt built to teach the model something useful.
Make your content usable, not just readable.
Add prompts like: “Use this article to help me [apply insight to X].” That turns passive content into a personalized workflow.The “double-shot” prompt strategy is worth testing.
If a prompt includes both your article and the reader’s brand or product, the AI may start linking them together—giving visibility to both.
The spark: A smart idea (from someone smarter than me) I borrowed and ran with.
A few weeks ago, I read a great article by a sharp technical SEO expert
. One of those people who really digs into how things work under the hood. If you care about this space, he’s someone worth following.
Anyway, in his piece, he shared a dead-simple idea that stuck with me. I’ve been thinking about it ever since.
Here it is:
Add a “Share with AI” button to your article.
Instead of social share, a way to send your article straight into ChatGPT, Gemini, Claude, or Perplexity, along with a built-in prompt.
Something like: “Summarize this article” or “Extract the key steps.”
At first glance, it sounds... clever. But here’s why it matters:
AI tools have memory, or at least some version of it. When users share a link in ChatGPT with a specific prompt, that article becomes more familiar to the model. It learns to recognize the source. And if more users do it? The content gets reinforced and becomes more likely to be referenced in future responses. To know more - CiteMET method.
A quick metaphor: The club bouncer
Imagine ChatGPT is the bouncer at an exclusive club. Your article shows up in a hoodie and sneakers, and the bouncer barely glances. But then it starts arriving with well-dressed friends who say, ‘Trust me, he’s cool.’ Now you’re in. Maybe even getting comped a drink.
You keep showing up. Different people keep vouching.
Eventually, the bouncer nods. You’re in. You’re on the guest list forever.
That’s what happens when people share your content with AI using the right prompt.
You’re not waiting to be discovered. You’re building a relationship with the model.
Go beyond: Give readers a reason to take the next step
“Summarize this article” is a great starting point. It’s simple, useful, and teaches the AI that your content is worth paying attention to.
But what if your article could do more than get summarized? What if it became a launchpad, a way for readers to build something of their own?
Maybe your post includes a case study, a framework, or a process. Now imagine, with one click, the reader could ask the AI to:
Adapt the advice to their own product
Rewrite it for a specific use case
Apply it to their team, strategy, or customer
That’s the power of a good prompt. You’re not just publishing content. You’re embedding it into their workflow. You’re sneaking it into someone’s to-do list like a helpful little Trojan horse made of strategy.
Below are examples of article topics paired with prompts that do exactly that.
Article topics → Prompts that turn them into action
Each of these articles could include a "Use this in ChatGPT" button with a pre-filled prompt.
You’re helping people learn how to use your content to make more with it.
🧠 Business & strategy
The 5 Types of Competitive Moats (and How to Build One)
→ “Act as a strategist. Based on this article [URL], suggest which moat [My Brand or Idea] could develop based on its current strengths.”
How to Craft a Simple One-Page Strategy
→ “Turn this article [URL] into a one-page strategy for [describe company or project]. Push back if my answers are vague.”
📣 Marketing & messaging
Why Most Startup Positioning Sucks (And How to Fix It)
→ “Use this article [URL] to help reposition [my app/brand]. Ask me positioning questions.”
How to Write Landing Pages That Convert
→ “Use this article [URL] to rewrite a landing page for [Product X] targeting [audience Y] with a clear call-to-action.”
💼 Career & hiring
How to Write a Resume That Doesn’t Sound Like AI Wrote It
→ “Use the tips in this article [URL] to help rewrite my resume for a mid-level marketing role at a remote company.”
The Best Interview Questions for Hiring a Product Manager
→ “Based on this article [URL], create a tailored interview for a PM role focused on B2B SaaS delivery pipelines.”
📊 Data & research
How to Run Better User Interviews (with Templates)
→ “Turn this article [URL] into a script for interviewing Gen Z users about their money habits.”
A Guide to Creating First-Party Data Surveys
→ “Based on this article [URL], draft a 5-question survey for early-stage founders on fundraising struggles.”
🧠 Trends & market shifts
The 3 Trends Reshaping the Future of B2B Content in 2025
→ “Based on this article [URL], outline a content strategy for [My Company] that incorporates these trends. Prioritize actions we can take in the next 30 days with the team we have.”
How Gen Z Is Changing the Way Brands Communicate
→ “Use this article [URL] to adapt our brand voice and messaging to better connect with Gen Z consumers. Include tone shifts, channel preferences, and examples.””
💡 Personal growth & learning
The 5 Mental Models That Changed How I Make Decisions
→ “Based on this article [URL], apply one of these mental models to help me decide between two job offers.”
How I Designed a Personal Learning OS
→ “Adapt this system from the article [URL] to build a custom study tracker for someone learning design on nights and weekends.”
🧰 Tutorials & how-tos
How to Build a Web Scraper in 20 Minutes
→ “Use this article [URL] to guide me in building a scraper for finding freelance writing gigs on job boards.”
Using AI to Turn Podcasts into Newsletters
→ “Based on this article [URL], create a prompt workflow to summarize 3 marketing podcasts into one newsletter issue.”
🎨 Branding & positioning
How to Create a Brand That People Actually Remember
→ “Act as a brand strategist. Based on this article [URL], help me define the tone, personality, and positioning for [My Brand]. Include examples that feel emotionally distinctive.”
Naming Your Startup: Lessons from 100 Brand Launches
→ “You’re a naming expert. Based on this article [URL], brainstorm 5 potential names for [My Project], and explain the thinking behind each one.”
🤖 Automation & AI workflow design
10 Tasks Every Team Should Automate First
→ “Based on this article [URL], suggest 3 tasks that [My Company] should automate first. Tailor your advice to our size and tools.”
How We Automated 30% of Our Customer Support in 3 Months
→ “Act as an automation consultant. Based on this article [URL], help me plan a similar workflow for [My Product: brief description]. Include tools and steps.”
No-Code Automation: A Beginner’s Guide to Zapier, Make & AI
→ “Turn this article [URL] into a Zapier workflow for [My Use Case: e.g., auto-send new Typeform responses to Slack]. List steps, tools, and checks.”
Closing thought: Your article is a tool
Your article can be the first step in someone’s strategy, project, or process.
So next time you write something useful, ask yourself:
What could someone actually do with this? And how can I make that easier with a prompt?
Can’t think of one? Try this on your favorite AI model:
“Act as a content strategist. Based on the target audience [insert audience type] and the topic [insert general subject], suggest 5 article titles that:
– Teach something practical
– Include a clear framework, method, or example
– Could be paired with a follow-up AI prompt for personalization or application
Focus on ideas that would help the reader take action, not just understand.”
That’s how you move from visibility… to usability. And that’s how you get remembered.
I’ll leave you with one last idea to explore. What if we didn’t just teach the AI with our content, but paired it directly with the user’s own brand or product? A “double-shot” prompt that links your article as the source and their URL as the use case. Could that build a semantic connection between the two? Could it boost visibility for both? It's early to say, but worth testing.
If you’ve tried anything like this, or plan to, I'd love to hear what you discover. Drop your thoughts or experiments in the comments. Let’s figure it out together.