TL;DR summary
In this article, we’ll explore how to write blog posts consistently—without feeling like you’ve taken on a second full-time job. Spoiler: it involves AI, a system that works, and choosing topics you actually care about.
You’ll learn:
How to use AI tools to write faster without losing your voice.
Why passion beats trends when it comes to writing.
Prompts to get you unstuck when inspiration vanishes.
A simple step-by-step process for publishing regularly.
How to repurpose your blog into LinkedIn posts, Twitter threads, and more—without burning out.
When blogging meets burnout
Let’s be real: writing is great... until it’s not.
In theory, it’s this wonderful act of organizing thoughts and sharing ideas. In reality? It often looks like staring at a blinking cursor while your to-do list grows by the second.
Between work, relationships, mental health, and the endless scroll of daily life—when are you supposed to write? At 3 a.m., after the meditation app you downloaded but never opened?
Exactly.
AI to the rescue (but not that kind of AI)
No, this isn’t about robots taking over your voice. It’s about using AI as your writing assistant—the kind that helps you brainstorm, organize, and edit, without turning your content into something that sounds like a user manual.
Think of AI as the world’s most patient co-writer. It helps you:
Organize scattered ideas
Write faster
Stay in your own voice
And still have time to live, nap, and scroll guilt-free
Here’s an analogy:
Writing a blog with AI is like cooking with a Thermomix.
You still choose the recipe, add the ingredients, and make it your own—but the machine handles the prep and keeps things from burning while you sip matcha and pretend you're on top of everything.
Writing without AI?
You’re in the kitchen, sleeves rolled up, crying over onions, Googling “how to sauté without setting off the smoke alarm,” and wondering how “30 minutes” turned into an hour and a half.
Sure, it builds character. But sometimes? You just want to eat—or in this case, publish.
My AI-powered challenge
I gave myself a challenge:
Launch a Substack. Publish three blog posts a week. Create content for LinkedIn and Twitter. Make a video for each post. Oh—and still function like a human.
At first, it was chaos. Now? I can publish two blog posts, social content, and a short video in just a few hours.
Here’s the system that saved me.
Step 1: Start with what sparks your curiosity
You can automate a lot. But you can’t automate passion.
If you’re not interested in the topic, no tool will make the writing enjoyable—or sustainable. Forget chasing trends. Write about what actually excites you.
For me, that’s breaking down complex topics into something that makes people say, “Ohhh, now I get it.”
Like the time I was drowning in Web3 jargon until a YouTube channel explained everything with pizza metaphors. That moment changed how I approach every new topic—if I can’t explain it in simple terms, I haven’t really learned it.
When I’m reading something interesting—say, a deep dive on AI for builders—I stop and ask:
“Could I explain this to my cousin Juani, who lives in the countryside and has never heard of ChatGPT?”
If not, I dig deeper and simplify it until it clicks. That’s when I know I’m ready to write.
Not sure what to write about? Start with a prompt
Some days, even the most passionate writer hits a wall. That’s where prompts come in.
Here are two of my go-to prompts when I’m stuck:
Prompt 1:
“Give me 3 original and creative blog ideas about (topic), for (specific audience). Avoid basic approaches. Prioritize unorthodox, lesser-known advice.”
Prompt 2:
“I’m going through a bit of an existential crisis. Help me find a blog topic that connects with what I love: art, tech, simple beauty, Stoicism, and matcha. Prioritize unorthodox, lesser-known advice.”
Try them. You’ll be surprised by what surfaces.
Step 2: Play with ideas (this is where the magic happens)
Before I start writing, I use ChatGPT to explore and shape my ideas. I aim to find an analogy that makes even the most complex topic feel approachable.
My go-to prompt:
“Act as a knowledgeable, relatable teacher explaining a complex concept to someone with no background. Use a fun, simple analogy and storytelling format.”
Bonus tip:
Ask ChatGPT to improve your prompt before you even use it.
Try: “Give me a better version of this prompt: ‘Find 3 analogies…’”
Here are a few more prompt ideas for different angles:
“Identify the top 3 pain points users face in this topic. Use clear examples.”
“List 3 key points for an article on this topic, using a disruptive, unexpected angle. Prioritize fresh ideas and explain in detail.”
Start building your own Prompt database—a collection of your favorite prompts to reuse and refine.
Yes, I’m sharing mine too for free. (Just do me a favor and share this article if you find it helpful!) You can find a more in-depth version of the prompt in these articles.
Click on the three dots in the right corner and make a copy for you.
Also:
Organize your ChatGPT chats into folders. I have one for each step of my process. It saves time and keeps chaos in check.
Step 3: Write the article with structure and soul
Once I’ve nailed the idea and analogy, I use this prompt to generate my first draft:
“Act as a digital writer creating a blog post with a conversational tone. Make it sound human, with warmth, humor, and storytelling.”
This gives me a solid structure I can personalize.
After that, I tweak the draft—adjust the flow, add personal touches, and cut anything that sounds robotic. If Juani wouldn’t get it, I rewrite it.
Step 4: Humanize it (again)
Even the best AI drafts can slip into “thesis mode.”
Here’s my go-to cleanup prompt:
“Identify robotic phrases and replace them with natural, relatable language so it feels like a real person wrote it.”
Bonus: Use human-likeness detectors or editing tools to make sure your tone still feels like you. Because voice matters.
Step 5: Repurpose like a pro
Blog finished? Great. Now turn it into content for other platforms.
For LinkedIn:
“Write a short, punchy, insightful post based on this article. Spark engagement.”
For Twitter/X:
“Turn this blog into a thread that’s fun, clear, and easy to read.”
One blog = multiple pieces of content. That’s efficiency.
Want to automate the whole workflow? You can
If you want to go full system mode, automation tools like Zapier, Make, or my personal favorite, Gumloop, can automatically take your content from idea to published post.
With Gumloop, you can:
Drop in a URL, YouTube transcript, or document
Run your prompts for blog + LinkedIn + Twitter
Export everything in Word or Excel
Done.
Enjoy 20% off the Premium Plan — just for you. Use code: LAURAGUM at checkout.
Let’s wrap this up (so you can start writing)
Writing doesn’t have to be exhausting. You don’t need to be a machine to publish regularly.
All you need is:
A topic you care about
A system that works
And tools that support (not replace) your voice
Your challenge:
Write one piece this week. Just one.
Even if it’s messy. Even if it’s short. Just start.
Liked this post?
Send it to:
A friend who wants to write but hasn’t started.
That coworker who thinks ChatGPT is a K-pop band.
Or your cousin who’s “too busy” but somehow posts 47 stories a day.
Writing is meant to be shared. Like a good meme.
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